Since the release of girl in red’s chiming debut single i wanna be your girlfriend, Marie Ulven has been at the forefront of alt-pop with biting songs about navigating the world as a young queer woman. Her honest lyrics and intimate production thrilled listeners around the world, making the Norway-born singer-songwriter one of the streaming era’s biggest grass-roots success stories. With her Columbia debut I’m Doing It Again Baby!, the Oslo-based Ulven maintains her closely felt songwriting while also broadening her sonic horizons. Songs on the new album aptly demonstrate how Ulven’s songwriting has grown even stronger over the last five years, while the title track brings girl in red to an entirely new place.  Ulven’s successes so far have taken her a long way from the bedroom where she made her earliest records. She’s played European festivals like Oya and Glastonbury and toured with next-generation pop stars Billie Eilish and Conan Gray. Multiple songs of hers have hit nine-figure streaming numbers on Spotify. She won Album of the Year and Best Artist in 2022’s Spellmannprisen, was nominated for the BBC’s Sound of 2021, and won the 2022 Telenor Culture Prize for being a Scandinavian whose cultural impact is felt both at home and worldwide. Last year, when Ulven spent a month opening for Taylor Swift on the North American leg of her record-breaking Eras Tour, her perception of how truly big her music could be was blown open. With I’m Doing It Again Baby! Ulven is ready to harness the experiences she’s had and build girl in red into something “more ambitious, and more exciting, and more idea-driven,” as she puts it. “I just want to go all in on girl in red in 2024. I’m at a point where I’m willing to fly.”